What type of textALERTs should I send my customers?Merchants who enjoy the most success on this platform almost always send textALERTs consistently to their customers. At this point, you may not have many subscribers, but hopefully, you will soon, and starting early communications is so important to your success. So which textALERTs work best? The only way to know which messages work best is to have a tracking mechanism, which our program provides. There are really only two types of messages, textALERT Offers and textALERT Non-Offer Communication. There are ways to track both. textALERT Offers
When you log in to create a textALERT you will be asked if you want an offer that can be redeemed. If you choose “Yes,” every subscriber receiving the message will have the offer waiting to be redeemed either on the Mobile Web App or at the In-store Kiosk, if you have the kiosk upgrade. When creating your offer, you want it to be profitable for your business, but you also want it to seem very valuable to your customer. Successful textALERT Offers Create a sense of urgency. We recommend not having the offer good for more than 2-3 days. The best results occur when you have the offer good for only 1 day.
- A dollar amount off when they spend a specified amount. We suggest increasing this above your average ticket. For instance, if your average ticket is $5, then create an offer that is $3 off $10 or $5 off $15.
- FREE item with Purchase. Everyone loves FREE and if you look closely at your product margins you can create a very profitable deal that is a win-win for you and your customer.
- BOGO offers can be great as well. Buy one, get one half off gets 2 bodies in your business which increases average ticket revenue.